New In - The Privé Fine Jewellery Collections - 18K Gold Diamonds, Sapphires, Rubies. Complimentary International Shipping & return exchanges.




Forbes - Anthony De Marco Jewellery & Watch Editor

“ The strength of the collections is in the diversity of influences and the thematic clarity that make for a solid introduction for the designer." 


Katerina Perez - Fine Jewellery Influencer

“You’ll want to see more Vara of London...We all need a little bit of glamour in our lives...”


South China Morning Post - Post Magazine

“ The Talent... Hong Kong jewellery designer Mayuri Vara on her inspiration, Elizabeth Taylor” 


Hong Kong Tatler

"Dedicated to creating versatile and timeless jewellery for women, Vara’s brand offers a plethora of pieces which blend exotic Asian elements with plant-inspired features.”

"Make a statement with Vara of London's exquisite jewellery collection which blends modern chic with exotic Asian aesthetics”


Harper’s Bazaar Hong Kong

“Bamboo Collection 18K Gold .. Beautiful, versatile pieces... Collections not to miss”


South China Morning Post

"Luxury jewellery brand Vara of London is much like a sparkling biography of its founder Mayuri Vara."


Forbes - Anthony De Marco Jewellery & Watch Editor’s Valentines Gift Guide

 “ My wife’s favorite, The Noor Ring from Vara of London”